2008 Advertising Rates

Inserts:

We will accept preprinted inserts to Advocate magazine under the following rates, terms and conditions:

1x $1,665 \ 2x $1,600 \ 3x $1,465 \ 4-page Centerfold $1,885 \ Band Wrap $2,200

The price is for inserts spot-glued to an inside facing page. Loose inserts add $400

1. The number of inserts in each issue is strictly limited. Reserve early.

2. The advertiser can provide pre-printed pieces or we can provide a separate quote for printing.

3. We must receive a copy of the piece to be inserted before the final price can be quoted.

4. Prices quoted are for inserts weighing 1 ounce or less. Additional ounces can be priced upon request.

5. Inserts must fit inside magazine completely.

6. Format:

TERMS
Closing Dates/deadlines: Closing date is the 5th of the month prior to publication. This is the deadline for all ad changes and cancellations. The publication is normally scheduled to be mailed the first week of each calendar month. Exact mailing dates are not guaranteed.

Billing: All advertisers will be billed at the open rate unless there is a signed contract or insertion order for multiple insertions.

Advertising acceptability: The final decision on the acceptability of an ad for publication is made by the editorial board of Advocate and not by its agent, Neubauer & Associates, Inc. In general, any advertisement by an attorney or legal services provider that is boastful about the dollar amounts of verdicts or settlements will not be accepted. Advertisements which disparage the legal profession or a particular attorney are not acceptable.

MECHANICAL SPECIFICATIONS
Format & paper: Coated stock. Trim size: 8.125" x 10.5," Three columns per page. Please allow at least 1/8" beyond trim for bleeds.

Ad preparation & file specs: Our magazine is output from hi-res pdf files at 1200dpi/175 lpi to produce a sharp, bright image. When providing your own artwork, be cautious of small digital images taken from Web sites. While acceptable for on-screen viewing, these graphics are often undesirable for printing.

Electronic copy: Advocate magazine accepts both PC and MAC files on removable media (CD or ZIP), by e-mail (10MB limit) or via FTP (please call for username and password to upload your artwork). If you plan to e-mail, we recommend compressing your files (WinZip or Stuffit) and send to the art department. We commonly work with file formats like press-ready Acrobat files .pdf, .ai, .eps, .qxd, .psd, .jpg, .tif, .gif and .bmp.Color proofs should be sent along with your digital artwork. This is very important as on-screen colors may look very different once printed. The publisher cannot be held responsible for inaccurate color printing if no color proof is provided.

Use of solids or "reverses" in ads: As a general rule, we feel reverses (white type on solid background) tend to "shout at" the reader. We prefer that no more than 50% of the ad should be a solid color or use reverse type. Screens above 40% are considered a solid. This rule does not apply to full page ads.

Graphic design services: Our art department can design and typeset your ad. Simply sketch out your ideas and include typed copy and crisp, preferably large logos, artwork, and photographs. We prefer to scan your photographs on our high-quality scanner; however, if you are sending us prescanned logos or photographs, please provide us with high resolution files (300 dpi at 100% for photos; 600/1200 dpi for line art). If text is digitized (no longer editable), save at 300dpi or higher to avoid jagged edges.

(760) 721-2500 (760) 721-0294 Fax
E-mail us!
Neubauer & Associates: P.O. Box 2239, Oceanside, CA 92051-2239
Packages/Express Mail: 503 Vista Bella, Suite 12, Oceanside, CA 92057

Centerfold (Bound-in): Four-pages; Will be trimmed to same size as magazine (8 x 10.5). Request print specs.

Glued Inserts: Single 8.5 x 11 sheet; must be folded to 8.5 x 5.5 (no accordian folds). Flat sheets & post cards 7.5 x 10.

Loose Inserts: Sheet size no larger than 11 x 17 and must be folded to no larger than 8.5 x 5.5. Flat sheets & post cards 7.5 x 10.

Poly Bag: The magazine and separate mailing pieces are sealed in a clear plastic bag. Pricing on request.

Ad Band Wrap on Cover of Magazine: 6 x 16. Request additional specs.

Design & Typesetting: Design and typesetting is available at $95 per hour from our in-house art department. Call for details and a quotation.

IN BRIEF
Frequency: Monthly

Readership: Advocate is mailed to members of Consumer Attorneys Association of Los Angeles and the Orange County Trial Lawyers Association (OCTLA) and to additional attorneys who represent plaintiffs in Southern California from Santa Barbara to San Diego.

Editorial: Content is dedicated primarily to practical, instructive articles on the representation of plaintiffs (trial law) and, to a lesser extent, law office management and the activities of the consumer attorney associations.

CIRCULATION
Guaranteed circulation by mail: 8,500
Effective with October 2008 issue
CALIFORNIA COUNTIES

Size/Position	Open/1-2x	3-5x	6-11x	12x	Add for 4-Color:
Full page, back cover	2,240	1,995	1,885	1,710	Included
Full page, inside covers	1,770	1,650	1,520	1,435	Included
Full page, Page 1	1,770	1,650	1,520	1,435	Included
Full page, Pages 2-9	1,630	1,460	1,380	1,295	Included
Full page, inside	1,400	1,270	1,155	1,095	Included
2/3 page, inside	1,110	985	930	870	Included
1/2 page (Horiz./Vertical), inside	920	890	820	750	Included
1/3 page (Horiz./Vert./Square), inside	595	560	530	480	Included
1/6 page (Horiz./Vertical), inside	N/A	N/A	400	305	Included
1/12 page	N/A	N/A	N/A	N/A	N/A

LOS ANGELES	4,899
ORANGE	1,550
SAN DIEGO	872
VENTURA/SANTA BARBARA	469
INLAND EMPIRE	454
OTHER	256
TOTAL	8,500